Questions, answered

Kerpow is an AI social media assistant for busy UK businesses and small agencies. It builds a brand kit and a strategy from your website, writes on-brand posts, images and short videos for each platform, collects approval by magic link and publishes to 15 channels.

Business owners who run their own social media and want it done well without spending hours on it, and agencies of one to ten people who run social media for several clients. When you sign up you choose a business account or an agency account; you can switch later.

No. Kerpow only publishes posts that have been approved, by you or by your client. Autopilot and Ask Kerpow write drafts, never live posts. Agencies can choose approve-by-default with a deadline for clients who want it, and sensitive topics and videos always need a person.

You enter a website address. Kerpow reads the site's pages and visual identity, then fills in the logo, colours, fonts, tone of voice, content pillars, key facts and linked social accounts. You can edit anything, upload brand guidelines as a PDF, or fill the kit in by hand.

Kerpow publishes to Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Bluesky, Google Business, Discord, Telegram, Slack, Mastodon, WordPress. It can post to specific Facebook Pages, LinkedIn company pages and Google Business locations.

Yes. Each location keeps its own accounts, approvals and details such as town, phone and manager. Write a post once and copy it to every location with those details filled in.

Yes: fun brand videos with no presenter, talking-head videos with a presenter who has given consent, owner videos made from one photo, and captioned shorts cut from your own long videos. You approve the stills before any AI video is paid for, and AI videos are always labelled.

It answers questions about your posts and numbers in plain English, such as "how did we do this month?" or "who has nothing planned next week?", and offers one-click actions like writing next week's posts. Those actions only create drafts.

Kerpow is free during the pilot. Paid plans will cover one business, or agencies with up to 5, 15 or 30 clients, with unlimited team seats on agency plans. Prices will be announced before the pilot ends, and pilot users will hear first.

Your brand kit, posts and media belong to you. Kerpow is run by a UK company under UK GDPR (see the privacy notice for the providers we use), and only posts to accounts you or your client connect. You can disconnect accounts at any time.

Yes. Kerpow is a trading name of UP-STRIDE, a UK company. It is written in British English and built for UK businesses and agencies, with UK awareness days, bank holidays and review rules built in.

Yes. Kerpow has an MCP server and API keys, so AI assistants and your own tools can draft posts and read your calendar with your permission.

Three places: your own photos (snap them on your phone with your private link, no app needed), on-brand images and slides Kerpow makes for you, and short videos. AI-made images and videos are labelled where the platforms require it.

Yes. Kerpow emails review requests to customers who have agreed to hear from you, with one reminder and an opt-out in every email, and gives you a QR code for the counter or the van. Good reviews can become branded quote-card posts.

No. Clients get a secure magic link to a review page with your agency's branding. They can approve, comment or ask for changes without signing up. You can add your own sign-off step before posts reach the client.

Approval pages, reports, the page clients use to connect their accounts and the emails they receive can all carry your agency's name and logo, and emails can come from your own domain.

Minutes. Paste the client's website and Kerpow builds their brand kit, finds their social accounts and drafts a strategy. Send them the connection link and the strategy link, and you're ready to plan their first month.